A Premium Launch Experience for a New Hair Color Brand
To introduce Creme Supreme — Schwarzkopf’s newest premium hair color line — Henkel partnered with Brand Box to craft an exclusive experience blending education, artistry, and elegance. The result was a refined Masterclass event that embodied the essence of the brand: sophistication, confidence, and supreme care.
From Education to Inspiration
Held in the renowned salon of Aleksandar Dramićanin, Schwarzkopf Professional’s leading local expert, the event brought together beauty and lifestyle influencers for a deep dive into the world of Creme Supreme. The day began with a theoretical session covering the brand philosophy, the spectrum of 20 carefully curated shades, and the science behind long-lasting color and care.
After the introduction, guests moved into a hands-on experience — working in pairs to color professional mannequins, while Aleksandar demonstrated advanced techniques on live models. This mix of theory and practice created a unique opportunity for the audience to understand not only the product benefits but also the artistry behind them.
The Art of Experience
Following the creative session, the group was welcomed to an intimate lunch at Klub Književnika restaurant, a Belgrade classic transformed for the occasion into a Creme Supreme sanctuary. The ambiance — elegant, minimalist, and feminine — reflected the brand’s visual DNA through nude and white tones, soft florals, and live cello music performed by two musicians. Every detail, from décor to dress code, contributed to a sense of refined simplicity and understated luxury.
Influencer Engagement & PR Impact
The event resonated strongly across social media, with influencers sharing authentic impressions of the new brand through posts, reels, and stories. Their content captured not only the premium aesthetic of Creme Supreme but also the hands-on expertise they gained during the session — reinforcing trust and desirability for this new name in professional hair color.
What We Delivered
The Result: A Supreme Beginning
The Creme Supreme Masterclass positioned the brand not just as a new product launch, but as a statement of elegance and expertise in the hair color category. Through a seamless blend of education, experience, and emotion, Brand Box helped Henkel bring a new premium identity to life — setting the tone for everything Creme Supreme stands for: beauty elevated to its finest expression.
